Updated: Aug 18, 2021
What I want you to do for me is think about your dream client…
Now bring to mind your fave social media profile. It could be your LinkedIn, Facebook or Instagram profile.
Now imagine that ideal client has found you on that profile.
What do they see? When was the last time you posted? Does it talk to them and tell them why they should buy from you? Does it tell them how they could buy from you? Does it push them to take action?
Earlier this year, The Sun reported that 6/10 small business owners haven’t even considered using social media to advertise their products and services. There are over 4 billion active social media users which spend on average 2 hours and 25 minutes on social channels every single day, that’s a lot of people that you can market to.
Often, the reasons why businesses do not use social media is because they feel overwhelmed that they’re not posting enough or are confused about which social media platform to use.
Whether you are a small business owner or a freelancer, I have created the SASSY way to level up your social media profiles to reach your audience and generate the sales that you deserve.
Social media profiles - Ensuring that your social media profiles are optimised effectively gives clarity to your customer that they are on the correct profile. Use a high quality image as the profile photo and make sure it portrays the image you want to project (that fuzzy holiday snap just won’t do). Include your brand name in the bio description as well as your website URL and any company branded hashtags or keywords.
Audit - Before you even start planning a new strategy, creating images or writing posts, it’s important to reflect on the success of your current content. Ask yourself what’s working currently? Which post got the most likes? Which post got the most comments? Building an audience online is impossible without understanding the communities on each platform.
Strategy - Having a successful social media strategy is all about knowing your audience. Often brands try the “spray and pray” tactic, they just create content and hope their audience will engage, this type of tactic just doesn’t work. Instead, it’s important to create a community around your brand and engage with your customers and prospects by creating shareable content that will make your audience feel something - whether it’s for entertainment or for education.
Schedule - Ensure your brand keeps growing by maintaining consistency online and driving traffic to your website. Planning out posts in advance and scheduling them in allows you to give your audience a reason to come back to your page every day, which allows you to retain and attract new followers.
You – Ultimately, it’s all about you. For your brand to grow, your audience needs to be engaged with you and your unique brand. If your tone of voice and branding is constantly shifting, your customers will get confused and switch off. Whether you commit your time to post consistently, outsource your marketing & social media, work with a graphic designer, or pay for Instagram scheduling tools. You must invest in your social media strategy to achieve your results.
Right now are your social media profiles aligned to your dream client? If your social strategy isn’t working, if you’ve tried everything and just can’t see the path through - I can help.
Girl About Social was founded on the belief that to push forward, you must be fearless in the face of uncertainty and embrace change. We work with dynamic brands who aren’t afraid to push the envelope and go after their biggest, most audacious dreams.
Social media isn’t an added extra, nor is it a magic bullet. It’s a part of the conversation and the journey towards building a trusted, successful business. My promise is to care as much as you do and to connect you to the people who drive your business forward.